Naomi Osaka once again made a striking entrance at Wimbledon, opting for her full kimono-inspired walk-on outfit for her third-round match against Daria Kasatkina. This marked a return to the elaborate ensemble after a more subdued version for her second-round appearance.
Osaka first debuted the stunning tribute to traditional Japanese ceremonial dress for her opening match, a look that quickly garnered attention. The outfit features a flowing ivory train, and for her third-round appearance, she wore the design open over her match attire, omitting the obi belt. Wimbledon's strict all-white dress code has not deterred Osaka from making grand entrances, with her attire paying homage to her Japanese and Haitian heritage.
The full first-round ensemble included a white kimono embroidered with cranes and cherry blossoms, symbols of Japanese culture. The design also featured an obi belt, a trailing tulle bow, and deep bell-shaped sleeves, reminiscent of Lucy Liu's character in the film 'Kill Bill.' Osaka noted that the all-white aesthetic of Wimbledon, being the oldest tournament, prompted her to connect with her heritage and explore iconic Japanese silhouettes.
"When I think about Wimbledon, it's obviously the all white," Osaka said after her opening-round victory. "It's the oldest tournament, right? Then there's obviously the tradition of it all. When I think about that, I think about my cultures, my heritage, which is Japanese and Haitian. Then if I dive deeper into like Japanese culture, I think about the most iconic silhouette, which for me is a kimono."
The outfit was further accessorized with a kanzashi hair ornament and jewelry from the Japanese luxury pearl brand Mikimoto. Tokyo-based designer Hana Yagi drew inspiration from kirigami, the Japanese art of paper cutting, and constructed the garment from vintage shiromuku (traditional Japanese bridal garments), kimono, and wedding dresses.
For her matches, Osaka's ensembles are designed in detachable layers, revealing a white Nike match dress underneath. "I thought it was really fun just because I didn't think anyone expected it," Osaka commented on the reaction to her outfits. "I could feel, like when I walked by someone, they would physically turn their whole body. I thought that was really fun."
Her distinctive walk-on style has drawn comparisons and sparked similar fashion-forward approaches from other players. American Taylor Fritz appeared for his opening match in a custom all-white suit by Hugo Boss, channeling Roger Federer's 2007 Wimbledon look. Fritz admitted to some initial hesitation about the attention his outfit garnered.
"I think people are going to be torn. I think some people are going to like it and some people are going to think that anyone who is dressed up to walk out is doing too much," Fritz said.
Matteo Berrettini, also a BOSS athlete, had a walk-on outfit concept that was reportedly rejected by Wimbledon officials for not being "white enough."
Osaka's elaborate entrances have previously faced scrutiny. Following her French Open appearances, where she wore bold outfits including a gold 'Eiffel Tower' dress and upcycled ensembles, she was accused by some opponents of prioritizing fashion over tennis. Laura Siegemund, her first-round opponent in Paris, stated, "I came here to play tennis, not to put on a fashion show."
However, many in the tennis world have embraced Osaka's expressive style. Her first-round opponent at Wimbledon, Elsa Jacquemot, commented, "I think it shows her personality. Honestly, it doesn’t bother me at all. Her outfits are beautiful, so it’s great."
Osaka's fashion statements extend beyond the tennis court. She has previously made headlines with unique outfits at the Australian Open and Indian Wells, and her appearances at the Met Gala have also drawn significant attention for their artistic and conceptual designs.