Ukrainian tennis star Marta Kostyuk has become a focal point at Wimbledon, not only for her performance but also for her distinctive, bridal-inspired on-court fashion. This year, she debuted the "Marta Dress 2.0," a performance-ready design featuring technical lace that evokes a bride's veil. The outfit is a continuation of a trend that began in 2024 when Kostyuk first wore a dress inspired by her wedding gown.
The "Marta 2.0," created in collaboration with kit sponsor Wilson, features a two-piece construction including a bra, vest, and skirt. Wilson described the design as using a "performance-ready lace pattern" and a "four-way stretch performance weave" that is both delicate in appearance and durable for high-level competition.
Kostyuk expressed her surreal feelings about having a dress named after her, emphasizing the collaborative process with Wilson to create looks that are both aesthetically pleasing and functional for the court. The limited-edition dress, priced at £150, has reportedly sold out.
The design has resonated with fans, with many praising its elegance. One supporter called it the "Best outfit in tour," while another referred to it as "The dress of my dreams." After her first-round victory, Kostyuk shared a video of herself twirling on court, captioning it "first dance complete," further highlighting the dress's fluid movement.
Kostyuk's original bridal-inspired outfit from 2024, which featured a sheer overlay over a sleeveless dress, is now part of the collection at the Wimbledon Lawn Tennis Museum. The 24-year-old's current fashion choices are accompanying a strong grass-court season, following her title win in Madrid and a semi-final appearance at the French Open. She has advanced through the initial rounds at Wimbledon, defeating Nadia Podoroska and Anna Blinkova.
Kostyuk, seeded 12th, is scheduled to face American player Emma Navarro in her upcoming third-round match. She is not the only player this year to make a sartorial statement at Wimbledon; Naomi Osaka's outfit drew inspiration from Japanese ceremonial dress, and male players like Taylor Fritz and Novak Djokovic have adopted looks reminiscent of Roger Federer's 2006 blazer style.