Isabel Haugseng Johansen, the girlfriend of football sensation Erling Haaland, has gained significant attention as a supportive partner during this summer's tournament. The 22-year-old, who has amassed over a million Instagram followers, has shared numerous updates from the United States, capturing moments of support for Haaland and the Norwegian national team.
Johansen, a former footballer herself, first met Haaland in their hometown of Bryne, Norway. Although she played for the Bryne FK academy, she eventually transitioned to a career as an influencer, a path she has spoken about with some regret, stating in a YouTube video with Haaland, "I miss it a lot."
Haaland himself has noted the value of Johansen's football background in their relationship. "She played football. We met and all of that. It's nice because you understand football," he said. The couple, who have been together for approximately five years, began their romantic relationship during Haaland's tenure at Borussia Dortmund. According to Haaland, Johansen initiated their connection.
Since making their relationship public, Johansen's profile has risen. She has pursued a modeling career, gracing the cover of Norway's KK Magazine and working with brands such as Langgard. She has cited Princess Diana, Grace Kelly, and Kendall Jenner as fashion influences. Her style has reportedly evolved since she and Haaland welcomed their first child together in December 2024. The couple maintains privacy regarding their son, whose name has not been disclosed.
Haaland has credited fatherhood with enhancing his performance, stating that it allows him to disconnect from football more effectively. "I don't think about football at all," he shared with Sky Sports last year, suggesting it contributes to his relaxation and focus.
Johansen is one of several partners of Norwegian players who have traveled to support the team. Martin Odegaard's wife, Helene Spilling Odegaard, has also been a regular presence at matches. Johansen is reportedly friends with Julie Karlsen, the ex-skier girlfriend of Fulham midfielder Sander Berge.
Johansen was visibly emotional after Norway's 2-1 victory against Brazil, a match in which Haaland scored twice. She posted a heartfelt message on Instagram, expressing pride in his achievements. Haaland has scored seven goals in four games for Norway this summer as the team progresses toward a World Cup semi-final match against England.