The Houston Cougars are emerging as a dark horse contender for the 2026 Big 12 football championship, potentially disrupting the expected two-team race between Texas Tech and BYU.
Under head coach Willie Fritz, now entering his third season, the Cougars are on an upward trajectory. After a 10-win season in 2025, which saw them ranked in the final AP Poll for the first time since 2021, Houston returns significant talent and coaching stability. Both of the team's coordinators are back for 2026, including defensive coordinator Austin Armstrong, whose unit ranked in the top 50 nationally in scoring defense and top 40 in yards per rush allowed last season.
Houston also boasts a manageable schedule, notably avoiding matchups against BYU, Arizona, and Arizona State. A key early conference game against Texas Tech in September could provide an opportunity to gain an early advantage. If the Cougars can secure an upset against the Red Raiders, they could find themselves in a strong position for the remainder of the season.
The team ranks second in the Big 12 in overall returning production and is among the top ten nationally for returning offensive production, suggesting a cohesive unit from the start of the season. A notable addition via the transfer portal is running back Makhi Hughes, who had over 1,400 rushing yards and 17 touchdowns at Tulane in 2024.
Texas Tech, despite a strong roster, faces the distraction of the Brendan Sorsby gambling controversy. BYU, a finalist for the Big 12 title last year, also enters the season as a favorite. However, Houston's combination of returning talent, experienced coaching staff, and a schedule that avoids some of the conference's toughest opponents positions them as a legitimate challenger.
