Golf content creator Good Good has apologized and removed an advertisement that showed a woman being pushed to the ground as she reached for a man's golf club. The incident drew criticism, prompting swift action from the popular YouTube channel.
In a statement, Callaway, a golf brand that has collaborated with Good Good since 2023, expressed disappointment with the advert's content. "We look forward to working together to ensure a more inclusive space in golf," a Callaway spokesperson said.
Good Good, launched in 2020, has become a prominent creator in the golf space, producing regular competition clips, made-for-TV shows, and advertisements for merchandise.
The PGA Tour, which has been fostering closer collaborations with social media content creators and plans to stage the inaugural Good Good Championship in Texas this November, also reacted to the controversy. "The PGA Tour believes in golf's ability to bring people together and create a welcoming environment for all," a PGA Tour representative stated. "We do not condone violence in any form, and the since-deleted video does not reflect our values or commitment to inclusivity and respect."