Charlie Woods has signed a new deal with TaylorMade, a prominent golf brand, further bolstering his Name, Image, and Likeness (NIL) earnings. The announcement was made via social media, featuring Woods in a locker room setting preparing for golf.
Woods' NIL valuation was estimated at $3 million, according to The Caddie Network's latest Collegiate Golf NIL market values. This deal with TaylorMade marks another significant endorsement before he begins his collegiate golf career at Florida State University. His father, 15-time major champion Tiger Woods, also has a long-standing relationship with TaylorMade and uses their equipment. Other notable PGA Tour professionals such as Rory McIlroy, Scottie Scheffler, Tommy Fleetwood, and Collin Morikawa are also associated with the brand.
The specifics of Woods' agreement with TaylorMade, including whether it encompasses apparel in addition to equipment, remain unclear. Notably, Tiger Woods has launched his own clothing line, Sun Day Red, which Charlie Woods has previously been seen wearing.
Woods, who is 17 years old, recently commenced his final high school golf season. He has achieved success in high school, winning two state championships with his team. His first AJGA junior title was won at the AJGA Team TaylorMade Invitational in 2025. He holds the highest NIL valuation among golfers since the rankings were introduced in 2024, attributed to his burgeoning star power and substantial social media following. This commercial appeal is reportedly second only to Kai Trump, granddaughter of the President, who has an estimated NIL valuation of $2.25 million and a large social media presence. Kai Trump is the daughter of Vanessa Trump, who is dating Charlie Woods' father, highlighting a familial connection at the top of the NIL rankings.
Reports indicate that Charlie Woods is represented by Players Group Management for NIL opportunities. His potential for commercial success has been a topic of discussion, with his high school coach, Toby Harbeck, previously noting in 2024 that he expected Woods to attract NIL interest and advising careful awareness of all dealings.