Jo Hooper dedicated her twenties to pursuing career success, a pursuit that ultimately led to two work-related breakdowns before she reached the age of 31. Now, Hooper has embarked on a personal mission to convince others to reduce their working hours.

Her efforts stem from her own experiences with burnout and the subsequent realization that a relentless focus on career advancement can have significant negative impacts on well-being. Hooper's advocacy centers on the idea that a better work-life balance is achievable and necessary for long-term health and happiness. She aims to shift societal perspectives on productivity and success, emphasizing quality of life over constant professional achievement.