The Victoria's Secret Fashion Show is officially returning for 2026, with the lingerie company announcing the event will be held in Los Angeles, California. This marks a relocation from the show's traditional New York City setting.
Supermodel Gigi Hadid has been confirmed as the first model to return for the 2026 show. Hadid shared her excitement about the announcement via Instagram, stating, "Get in, Angels, we’re going to LA!"
Hadid, who is 31, first appeared in the Victoria's Secret Fashion Show in 2015. She has since walked in the show multiple times, including in 2016, 2018, 2024, and 2025. Over the past decade, she has also been featured on numerous fashion magazine covers and walked for designers such as Chanel and Versace, establishing herself as one of the industry's highest-earning models.
In 2015, Hadid addressed criticism regarding her body type and the role of nepotism in her career. She wrote on Instagram at the time, "No, I don’t have the same body type as other models in shows. No, I don’t think I’m the best at any given shows. Yes, I want to have a unique walk but I also know I have to improve. No, I’m not the first or the last model of my type in this industry."
She further stated, "You can make up all the reasons you think I am where I am, but really, I’m a hard worker that’s confident in myself, one that came at a time where the fashion industry was ready for a change." Hadid also asserted, "Yes, I have boobs, I have abs, I have a butt, I have thighs, but I’m not asking for special treatment. I’m fitting into the sample sizes. Your mean comments don’t make me want to change my body, they don’t make me want to say no to designers that ask me to be in their shows, and they definitely don’t change the designers’ opinions of me."
While an official date for the 2026 show has not yet been announced, the event has typically been held in October in recent years. Hadid's sister, Bella Hadid, was also a participant in the 2025 cast.