Domestic tourism in the United Kingdom is experiencing a significant boom this summer, with approximately 45% of Britons expected to opt for UK-based holidays. This trend indicates a growing preference for staycations, driven by a desire for affordable travel that still offers rich experiences.
Expedia has identified the top 10 trending UK destinations based on a surge in online searches. The travel platform's data highlights a mix of well-known favorites and lesser-known gems that are capturing the attention of holidaymakers seeking to explore the country's diverse landscapes and historical sites.
Bishop's Stortford in Hertfordshire leads the list, showing a 90% increase in searches. This historic market town offers scenic riverside walks, countryside trails, and attractions such as Waytemore Castle. Its local brewery and vineyard also contribute to its appeal.
Following Bishop's Stortford, Sudbury in Suffolk, another historic market town situated in the Stour Valley Area of Outstanding Natural Beauty, ranks second. It features independent shops and theaters within a scenic setting.
Reading in Berkshire is noted for its annual festival and riverside walks, providing easy access to and from London. Tenby, a picturesque seaside town in Pembrokeshire, Wales, known for its colorful houses and harbor beach, is also among the popular choices.
Paisley in Renfrewshire, Scotland, recognized as Town of the Year in 2025, offers historic sites like Paisley Abbey and county parks. Glasgow, Scotland's largest city, is highlighted for its nightlife, museums, and green spaces like Pollok Country Park.
Nottinghamshire is featured for its historical attractions, including Nottingham Castle, Wollaton Hall, Sherwood Forest, and a network of underground caves. Scarborough, a classic British seaside resort in North Yorkshire, attracts visitors with its beaches, open-air theatre, and waterpark.
Harrogate, also in North Yorkshire, is recognized as a spa town with thermal baths and gardens. The list concludes with Canterbury in Kent, notable for its cathedral and scenic views along the River Stour.