Domestic tourism is experiencing a significant boom in the UK, with approximately 45% of Britons expected to opt for a staycation this summer. This trend reflects a growing preference for affordable holidays that still offer rich cultural experiences and scenic beauty.
Expedia has identified the top 10 trending staycation destinations based on the largest increase in searches on its platform. The list features a blend of well-known favorites and emerging gems.
Bishop's Stortford in Hertfordshire has emerged as the most popular destination, showing a 90% increase in searches. This historic market town attracts visitors with its riverside and countryside walks, Norman architecture at Waytemore Castle, and local markets. It also boasts a local brewery and vineyard, contributing to its appeal.
Following closely is Sudbury in Suffolk, another historic market town situated within the Stour Valley, an Area of Outstanding Natural Beauty. Its offerings include independent shops, hotels, and a theatre, set against a backdrop of scenic countryside.
Reading, Berkshire, also features on the list, known for its annual music festival and its riverside attractions, with convenient access to and from London.
In Wales, the seaside town of Tenby in Pembrokeshire is a popular choice, recognized for its picturesque colorful houses, a sandy beach within its harbor, and independent shops offering views of the Welsh coast.
Paisley in Renfrewshire, Scotland, named Town of the Year in 2025, is noted for its historic Abbey and county parks, making it suitable for dog owners.
Glasgow, Scotland's largest city, is highlighted for its vibrant nightlife, museums, live music scene, and the green oasis of Pollok Country Park.
Nottinghamshire offers a historical rich experience with attractions like Nottingham Castle, Wollaton Hall, Sherwood Forest, and the City of Caves.
Scarborough in North Yorkshire, a traditional seaside resort, provides beaches, ghost walks, an open-air theatre, and a waterpark.
Harrogate, also in North Yorkshire, is celebrated as a spa town famous for its Turkish baths and tearooms, alongside the Valley Gardens which hosts an artisan market.
Rounding out the top 10 is Canterbury in Kent, featuring its iconic cathedral, scenic walks along the River Stour, and Westgate Gardens.