Alisa and Lysandra Fraser, twin sisters who shot to fame as winners of the Australian reality show The Block in 2013, have seen rapid consumer demand for a skincare line they launched earlier this year, with their Endless Glow Luminous Face Oil becoming a bestseller and selling out within 24 hours of the range’s debut.
The sisters, now 41, developed the al.ive skin collection after a multi‑year formulation process and positioned it as a short, clean routine aimed at hydration and anti‑ageing. The seven‑product line includes a cleanser, exfoliator, two serums, two moisturisers and a facial oil; the Endless Glow product has been singled out by the pair and customers alike as a top pick.
The oil, priced at about $59, is formulated with a biolipid complex and vitamin E and is blended with marula, avocado and oat kernel oils, according to the brand. The sisters say the formulation is designed to protect the skin barrier, boost hydration and reduce the appearance of fine lines and wrinkles. The product was also a finalist in the Clean and Conscious Awards in the over‑50s skincare category.
Customer reviews and early press trials cited immediate, visible effects. One purchaser wrote, "My aging skin now exhibits a soft, radiant glow, reminiscent of its condition a decade prior." Another review read, "Wow wow wow is all I can say, the way my skin feels is amazing and the glow, if you are not sure just try it, this oil is amazing." A separate two‑week trial of three items from the range — the First In Line Silky Gel Cleanser, the Light Burst Hydrating Gel Cream and the Endless Glow oil — reported that the products were nourishing without feeling greasy, absorbed quickly, and worked well under makeup.
Alisa Fraser told media the line was created after the sisters struggled to find products "that ticked all the boxes of being clean, gentle and that actually worked." The pair, who operate an interior design business and a personal care brand, said they spent close to three years working with pharmacists to refine formulations and went through numerous iterations before launch.
The sisters have leveraged their design background in the brand’s presentation. Packaging and merchandising were conceived to be left on display in bathroom trays, a choice the Frasers said was intended to elevate everyday routines and reflect their design credentials.
Sustainability and ingredient sourcing were highlighted as priorities during development. Lysandra Fraser said the sisters were "adamant" the products contain no palm oil, a decision the notes said presented formulation challenges. The brand also emphasised the use of natural, high‑quality ingredients.
Early demand for the brand extended beyond the oil; the When I Wake Daily Defence Serum also sold out on its first day, according to the company. The sisters have more than a quarter‑million followers across social platforms, where they and customers have shared reactions and results.
Following the initial launch, the Frasers said they are already working on expanding the range, including a product targeted at the eye area. The company did not provide a firm release date for new items.
The sisters’ shift from reality television to entrepreneurship is part of a broader trend of on‑screen personalities moving into lifestyle and beauty categories. After winning The Block at about age 29, the Frasers built an interior design business and later a personal care line; the new skincare collection represents their most recent expansion in the consumer products space.
Retail availability and distribution plans for subsequent restocks and new launches were not immediately disclosed. The sisters and the brand provided pricing and product details on their website and social channels.