This Morning introduced a new presenter on Friday as Sam Holland, the 26-year-old brother of actor Tom Holland, joined the ITV daytime programme to lead a cookery segment.
Sam Holland appeared alongside hosts Dermot O'Leary and Alison Hammond to demonstrate a courgette and orzo recipe and spoke to viewers about incorporating more vegetarian meals into their routines, urging audiences to eat vegetarian "even if just once a week" to save money. The Surrey-born chef, who has chosen a career in food rather than acting, recently announced the publication of his first cookbook, Kitchen Cookstart.
Holland, who has been building a profile in the food world, appeared comfortable in the studio and explained practical tips while demonstrating the recipe. He has posted lighthearted commentary about his career choice on social media, once sharing a cooking video with the caption: "When your family are successful actors and you chose to be a chef."
Sam and his twin brother Harry appeared on film with their older brother Tom in the 2012 movie The Impossible, an early family appearance on screen that predated Tom Holland's rise to international stardom. Their father, Dominic Holland, has worked as a comedian for decades and began performing stand-up in London in the early 1990s; their mother, Nikki, is a photographer. The couple met while studying at the University of Leeds and have four sons: Tom, Paddy, and twins Harry and Sam.
Tom Holland, who recently filmed scenes for the upcoming Spider-Man project Brand New Day, was reported to have been supported on set by his fiancée Zendaya. The couple have appeared together in multiple Spider-Man films and are both engaged in a number of high-profile projects: Zendaya is involved in productions including Denis Villeneuve's Dune: Part Three and other film and television projects, while Tom has been seen shooting new scenes for the next Spider-Man installment in both Glasgow and Surrey.
Their busy schedules have previously been cited as a reason the couple have not yet moved forward with wedding plans; their stylist, Law Roach, told E! News that "the process hasn't even started yet" because both performers remain committed to multiple film projects. The Holland family's public profile, spanning entertainment and the culinary world, has continued to draw attention as Sam expands his professional focus on television cookery and publishing.
This Morning did not immediately provide further details on the frequency of Holland's appearances or the scope of his segment. His debut adds a cooking voice to the show's lineup as the programme continues to feature lifestyle and food content aimed at daytime audiences.