Preparations for the highly anticipated wedding of Taylor Swift and Travis Kelce are in full swing in New York City, with a mysterious sign hinting at a possible code name for the event. A pink sign displaying the words "JADE 3" was observed on a security vehicle near Madison Square Garden on Thursday, July 2, 2026, fueling speculation that this is the clandestine identifier for the nuptials.
The couple, who have kept most details of their wedding under wraps, are expected to celebrate their union with a star-studded event. Celebrity guests have been arriving in New York, adding to the buzz surrounding the nuptials.
Food trucks and vendors have been setting up at Madison Square Garden for days, with reports indicating an elaborate, castle-style production stage is being brought in for the event. The festivities are rumored to kick off with a rehearsal dinner at the Infosys Theater within Madison Square Garden on Thursday evening. The ceremony itself is reportedly scheduled for Friday, though the exact location remains undisclosed.
While fans and NFL enthusiasts express excitement, New York City residents are reportedly less enthused, as the event is expected to cause significant disruptions, including the closure of multiple blocks in midtown and impacting July 4th travel. Security personnel, including the NYPD and National Guard, have been visible around the venue, with barricades set up.
Preparations at Madison Square Garden have been evident for days, with rows of semi-trailer trucks observed outside the venue. Some trucks appeared to be loaded with equipment for a potential musical performance, while others had signs indicating they were to be returned to Nashville.
This event follows a period of intense public interest in the couple's relationship, including past rumors surrounding a leaked document that purported to be a 'Comprehensive Media Plan for Travis Kelce's Public Relations Following Breakup with Taylor Swift.' Both camps issued denials regarding the document at the time.
Notable arrivals in New York ahead of the wedding include British TV host Graham Norton and his husband, Jono McLeod, as well as Phoebe Waller-Bridge and singer Dua Lipa, signaling the high-profile nature of the guest list.