Sydney Sweeney's romance with Scooter Braun appears to be moving beyond casual, according to people close to the actress. The 28-year-old Euphoria star and the 44-year-old music executive were publicly linked around two weeks ago after crossing paths at Jeff Bezos’s wedding in Venice. Insiders say the couple has been seeing each other since, and spent Labour Day weekend together, signaling a more serious pace.
Friends say Braun is a 'breath of fresh air' compared with past relationships. They view him as stable who treats Sweeney with respect and doesn't rely on her for money or fame. Those around Sweeney are relieved that Braun doesn't appear to have ulterior motives and that he seems to take care of her.
Sources say the pairing began to deepen during that weekend and has continued since. Braun reportedly waited to see if Sweeney shared his interest; there was a spark, and the couple privately spent the Labour Day weekend together on August 30 to September 1.
At Bezos's Venice wedding, several male guests reportedly flirted with Sweeney, including Tom Brady and Orlando Bloom, according to insiders familiar with the event.
Behind the romance, there are reasons to move slowly. Sweeney has faced backlash over an American Eagle denim ad and a controversial pun about 'good jeans/genes.' She is also described by insiders as a registered Republican, a detail that drew mixed reactions.
Braun spent 15 years as Justin Bieber's manager before stepping back from artist management and taking an advisory role with HYBE America. He and his ex-wife Yael Cohen, a mining heiress, were married from 2014 to 2021 and share three children. Reports have cited a $20 million settlement and roughly $60,000 in monthly child-support payments as part of their divorce. Braun has said his ex-wife remains close and that they are family for life.
On the professional front, Sweeney has just finished the third season of Euphoria and is promoting Christy, a boxing biopic about Christy Martin that earned strong notices at the Toronto International Film Festival. She also has three other films—Echo Valley, Eden and Americana—out, with The Housemaid, in which she plays a young woman starting over as a cleaner, due for release this Christmas. In interviews, she has stressed the importance of maintaining momentum rather than taking long breaks.
Her dating life has followed a similarly high-profile arc. Sweeney's long romance with businessman Jonathan Davino recently ended, with insiders saying there were difficult and toxic elements to that relationship. As with any public coupling, friends caution that timelines and feelings can shift, but for now the inner circle seems to view Braun as a stabilizing partner who respects her independence and supports her career.