Sydney Sweeney has launched the latest collection for her lingerie brand, Syrn, titled "Small Town Girl." The actress showcased the new loungewear pieces, featuring a sea foam green bra and boyshort set, in a series of social media posts.
Sweeney modeled the First Base Scoop Neck Bralette, priced at $39, and the Back For More High Rise Boyshort, costing $16. She paired these with the Better On You Unisex Wide Leg Pants, which retail for $79. These items are part of the new "Small Town Girl" drop, described as "playful" loungewear within the Syrn lingerie line.
In one Instagram post, Sweeney captioned a carousel of images, "are you a small town girl? 🫶🏼 new drop out now @syrn 🩷💚." She also shared a video of herself dancing to celebrate the launch, writing, "Doing the launch day dance @sydney_sweeney 💃 Small Town Girl is officially LIVE on SYRN."
This is not the first time Sweeney has been heavily involved in promoting Syrn since its launch in January. Earlier in the month, she revealed some of her favorite pieces from the brand, captioning a post, "On Syd’s Rack. From Syd’s boobs to yours, shop her favorite looks on SYRN.com ♥️." In that promotion, she highlighted designs from the brand's four categories: Seductress, Romantic, Playful, and Comfy. She specifically mentioned a favorite lace corset that she has worn both in public and on the set of "Euphoria."
Last month, Sweeney hosted a pop-up event for Syrn at a frozen yogurt shop in Los Angeles, with support from her boyfriend, Scooter Braun. Previously, she also posted a behind-the-scenes video from a photoshoot, modeling the brand's Fantasy lace halter bodysuit, priced at $89.