Sydney Sweeney is featured in a new promotional video for her lingerie brand, Syrn, showcasing a daring black lace ensemble. The advertisement, posted to Instagram by Syrn, features Sweeney in a lace bra, garter belt, and thong, layered with a fur shrug and sheer gloves.
The clip, captioned "Syd for Seductress 🖤," highlights one of the four distinct themes within the Syrn brand, which also includes "Romantic," "Playful," and "Comfy." This marks the latest in a series of suggestive advertisements from the actress, who co-founded Syrn in January.
Earlier this month, Sweeney promoted the "Fantasy," a white lace bodysuit from the brand, via social media. In the current "Seductress" campaign, she is seen wearing the "Seduction plunge bra," "Hot Line garter belt," and "String You Along thong."
These more risqué visuals contrast with recent posts from Syrn that featured Sweeney and model Amélie Tremblay in more casual sleepwear from the "Playful" collection. In those images, both models wore matching bralettes and boxer sets, with Sweeney in mint green and Tremblay in pastel pink stripes.
Sweeney, a prominent model for her own brand, launched Syrn with the stated intention of creating a space where women could express multiple facets of their identity. "I wanted to create a place where women can move between all the different versions of who we are," Sweeney previously stated. "I’m not one thing, no woman is."