Sydney Sweeney has unveiled new campaign imagery for Syrn, her lingerie brand, showcasing the latest offerings from the label. The actress, 28, posed in an ivory lace balconette bra and a sheer, fur-trimmed robe for the campaign, which was shared on Syrn's Instagram account.
The featured ensemble includes the Forget Me Not balconette bra, styled with a translucent white robe that has a plush collar. The brand captioned the post, "Syd for Romantic," referencing Syrn's second collection launched in February.
Accompanying the main campaign photos were a mirror selfie of Sweeney in the balconette bra and a behind-the-scenes video clip where the robe slips from her shoulder. The styling for the shoot included bombshell blond waves, smudged eyeliner, and a dressing room setting to evoke an Old Hollywood aesthetic.
Sweeney founded Syrn in January with financial backing from Jeff Bezos. She has frequently modeled for the brand since its launch, featuring items ranging from corsets and garters to loungewear. Earlier in July, she appeared in the Seductress line, modeling a strappy black lace set and a sheer bodysuit. Most recently, she was seen in an all-black lingerie set featuring a lace bra, a fur stole, and a thong.