Sydney Sweeney marked her 28th birthday with a sun-soaked getaway she described on Instagram as a “little trip to mars,” posting a series of swimsuit photos and video clips from outings that included cliff-jumping, wakesurfing and canyon treks. Two days later, she attended the 77th Primetime Emmy Awards in Los Angeles wearing a strapless crimson Oscar de la Renta gown and a high-value diamond necklace.
In an Instagram carousel Sweeney shared from the trip, she posed in multiple swim looks and captured moments with friends on the water and among red-rock canyons. One clip showed the actress in a sleek black one-piece with a plunging neckline while posing in the middle of a lake, and footage on the account showed her and companions jumping from cliffs and surfing the wakes behind a speedboat. In other images she wore a gold bikini with metallic bottoms near canyon walls, later trading it for a white one-piece while exploring caves and writing her name in mud.
Sweeney arrived at the Emmys two days after the birthday posts, taking the red carpet in a strapless crimson gown by Oscar de la Renta and wearing what reports described as a 120-carat diamond necklace featuring a 40-carat marquise drop. The appearance followed several days of publicity surrounding an American Eagle fall campaign that featured Sweeney and drew criticism online.
The campaign, titled "Sydney Sweeney Has Great Jeans," included a version in which Sweeney said, "Genes are passed down from parents to offspring, often determining traits like hair color, personality and even eye color. My jeans are blue." Critics called the spot tone-deaf and raised concerns about racial undertones, while others defended the campaign as a straightforward denim promotion. American Eagle removed the controversial video from its social accounts and issued a statement defending the intention of the campaign.
"'Sydney Sweeney Has Great Jeans' is and always was about the jeans," the brand said. "Her Jeans. Her Story. We'll continue to celebrate how everyone wears their AE jeans with confidence, their way." The company also defended Sweeney amid the backlash.
Sweeney, whose recent credits include roles on Euphoria and The White Lotus, has balanced film and television work with public appearances and promotional activities. Her birthday getaway and subsequent Emmy red-carpet appearance were posted and covered amid the wider conversation about the American Eagle campaign and its reception.
Photographs and clips of Sweeney's celebrations were shared on her social channels and widely circulated by entertainment outlets ahead of the awards show.
