Two Sunrise presenters on Channel Seven appeared on air in the same yellow jacket-and-pants set within days of one another, prompting viewers to label the coincidence "jacketgate." Natalie Barr wore the matching set while presenting alongside co-host Matt Shirvington on Tuesday, and weekend presenter Sally Bowrey appeared in the identical outfit on the programme the previous Sunday.
Both presenters left curled brunette hair down and accessorised with hoop-style earrings; Barr was noted for pairing the suit with a pair of silver earrings. Social media users and viewers flagged the similarity after clips from the two broadcasts circulated online, drawing attention to the network's wardrobe choices.
The incident is the latest public example of on-air outfit repetition at Channel Seven. In June, presenter Osher Günsberg was seen in promotional material for Dancing With The Stars wearing a purple-and-blue blazer that viewers recognised from his previous tenure on Channel 10's The Masked Singer in 2021. Günsberg told Yahoo Lifestyle that the jacket was his own, bought after a wardrobe clear-out at Channel 10, and that he had chosen to wear his personal suit rather than the costume department’s options. "The jacket I'm wearing in the promos is actually my own," he said, adding that producers approved the substitution.
Günsberg said he purchased several items when Channel 10 was selling old suits and that proceeds went to charity. He also noted wearing bespoke shoes by costume designer Tim Chappel during a Dancing With The Stars performance, and was later eliminated after performing a tango.
Television networks commonly maintain wardrobe departments and hire stylists to dress presenters and talent, but on-air repetitions and the reuse of garments — whether by production choice or talent preference — occasionally draw viewer attention. Channel Seven did not immediately respond to a request for comment on the mirrored outfits worn by Barr and Bowrey.
The Sunrise wardrobe match follows a history of public scrutiny over presenter styling choices across Australian breakfast television, where hosts appear daily and outfit rotation is visible to a large morning audience. Viewers and entertainment commentators have previously noted recurring looks on networks, and incidents such as the recent examples add to ongoing conversation about styling, costume ownership and production practices in broadcast television.