Stephen Baldwin offered rare public praise of his daughter Hailey Bieber during a discussion on Tori Spelling's MisSPELLING podcast this week, highlighting the model-turned-entrepreneur's rise while stressing that such success can unfold for younger generations in the digital era. The 59-year-old actor, who shares Hailey, 28, with wife Kennya Baldwin, told Spelling in a sit-down interview that he is proud of how far she has come and that she has “done the impossible, relatively.” He framed her achievements within a broader context of modern opportunity, saying that in the last decade “it's not impossible” for young people to build influential brands and businesses online. The remarks arrive as Hailey’s Rhode skincare line has surged into the mainstream, drawing attention to a company whose growth culminated in a high-profile deal announced in May.
Hailey Bieber's business profile has been centered on Rhode, the skincare line she launched in 2022 with a focus on hydration and accessible cleansers. In late May, Hailey announced that Rhode had partnered with elf Beauty in a deal valued at about $1 billion, a milestone that underscores the brand’s rapid ascent since its inception. On the podcast, Stephen Baldwin reflected on the significance of such milestones, saying, “Some people achieve all different levels of experience and success. Look at my daughter. I never talk about her, but my daughter has done the impossible, relatively.” He added, “But in this day and age, in the last 10 years, it's not impossible. It's happened.” He also touched on the broader economic environment, remarking that young people are making “unbelievable amounts of money on the Internet in ways that are very sketchy,” and offering a blessing for Hailey’s continued success.
The interview with Spelling sits within a longer arc of public remarks about Hailey’s career and her business decisions. In June, Baldwin appeared on The Adam Corolla Show and credited Hailey with strong business instincts. He described her as “super smart, smart in business,” noting that she had opportunities in the cosmetics space before Rhode existed but chose a path that culminated in her own brand. He explained that the timing and the decision to launch Rhode were deliberate, and he emphasized that the product line’s reception—particularly its hydration-focused formulations—has helped explain why the brand resonates with consumers.
Within the broader context of Hailey’s life, Baldwin highlighted the importance of keeping a steady home base. He told Corolla that his parenting approach has remained consistent even as his daughters’ profiles have grown. “The sweet part of my kids, too, is: in the wake of whatever their success is, their dad remains the same. I’ve always been the same way. You know, you’re going to tell your daughter the truth,” he said. Those comments underscore a recurring theme in interviews about the Bieber-Baldwin family: public attention has not significantly altered their familial dynamic, at least in the eyes of some members.
The public conversation about Hailey’s life has not always been seamless. A February 2024 incident drew scrutiny when Stephen shared a social-media post asking followers to pray for Hailey and Justin Bieber, prompting a backlash from some fans and reports of a family rift. A Daily Mail source described a tense moment in which Hailey confronted her father over his involvement in her personal life. The two sides reportedly moved past the tension, and the family later spent Christmas together, marking a period of reconciliation amid ongoing public interest in their personal affairs. Baldwin has since reiterated a message of consistency and candor about his daughters, while acknowledging the scrutiny that accompanies public prominence for both Hailey and her sister, Alaia, who is now 32 and married to Andrew Aronow.
For Hailey, the family’s broader story includes milestones beyond Rhode. Alaia and her husband welcomed their daughter Iris in August 2020, making Hailey an aunt during a time when the public was watching both sisters’ professional trajectories unfold. Stephen has also shared affectionate nicknames with his grandchildren, noting that his grandson Jack has begun to call him “Grampy.” He even explained the playful, family-specific spelling of the nickname, saying, “Gwampy” is how he signs off, with a unique W in the spelling. The public cadence of such family moments—ranging from business triumphs to endearing family rituals—reflects the way Hailey’s rise has intersected with her private life in the eyes of fans and critics alike.
While the MisSPELLING interview and the Rhode deal have kept Hailey in the spotlight, the latest public remarks from Stephen Baldwin also underscore a broader narrative about legacy, mentorship, and resilience in a family accustomed to both the glare of fame and the demands of entrepreneurship. For now, Hailey Bieber’s business and cultural profile shows no signs of slowing, with Rhode’s ongoing presence in the skincare market and a billionaire-scale milestone that cements her role as a notable creative entrepreneur in addition to her modeling career. As the family navigates public interest and private life, Stephen Baldwin’s rare remarks offer a measured, supportive perspective on his daughter’s work and the path she has chosen to blaze in the coming years.