Stacey Solomon’s haircare brand REHAB. was named the United Kingdom’s second-fastest growing company in 2024 by FEBE Growth 100, a milestone the star acknowledged on social media with an emotional letter to her younger self about overcoming doubters. The Loose Women panelist, 35, who welcomed her eldest son Zachary at 17, co-founded REHAB. with Vicky Ellis and Anastasia Tozer in October 2023 after investing in the business and moving it from a garage to a developing beauty line. Solomon has said the brand rapidly established itself in the competitive cosmetics space, becoming the UK’s fastest-growing beauty brand at one point as it expanded beyond haircare into body care and other products.
Since its launch, REHAB. has sold more than a million products, a figure cited by Solomon as a reminder of how quickly the venture grew. Early demand was so strong that the brand reportedly sold out 18 months’ worth of stock in six hours, a stock-out that underscored the speed at which the company gained traction. The company’s growth has continued since then, with new lines and limited releases drawing substantial restock demand and, in the latest product cycle, more than 10,000 people on a wait list for the newest release.
The social post accompanying the FEBE Growth 100 recognition included a heartfelt open letter to the teen Stacey who first faced public doubt about her abilities. “A letter to teenage me. One day you’ll be a teenage mum and there will be people who tell you that you’re on a road to failure, that you’re not smart enough, that you aren’t strong enough,” the message read. “You don’t speak well enough, you aren’t talented enough… But then one day you will own the 2nd fastest growing company in the UK. With two boss women who started off with a dream & a garage to work out of.” The post also described a day in the life of a busy founder, noting that she had “today got my beautiful babies ready for school, then headed off to shoot a campaign with a brand I LOVE” before heading to the awards ceremony.
Solomon has spoken candidly in interviews about the challenges of teen motherhood and balancing family life with career ambitions. Zachary, who is now around 16, was born when Solomon was a performing arts student at Havering College in Essex, and she has described the early years as a test of resilience under public scrutiny. In ongoing discussions about parenting and work, she has highlighted her commitment to giving her children a sense of independence and responsibility.
The public narrative about Solomon’s personal life has long intertwined with her business story. Her teen-motherhood experience and rise to fame after appearing on The X Factor helped shape a public persona that she has since expanded into entrepreneurship. Solomon has underscored that her family’s financial journey is grounded in merit and hard work rather than inheritance. In interviews she has emphasized that her children earn pocket money through chores at Pickle Cottage and that there is a clear line between family life and the business she helped grow.
The growth of REHAB. also reflects a broader trend in beauty brand entrepreneurship, where influencer-backed ventures have sought to scale quickly from a garage or small studio into multi-product lines with national reach. Solomon’s team has pursued expansion into body care and other products, building a direct-to-consumer model that has sustained consumer interest even as the brand scales. The FEBE Growth 100 designation has added a formal industry acknowledgment to a journey that began with bold risk-taking and a willingness to invest in a product line that could stand out in a crowded market.
Solomon’s public-facing narrative remains centered on perseverance, family, and the idea that a supportive team can transform a garage-born concept into a nationwide brand. Her comments accompanying the FEBE award—reflecting on the harsh judgments she faced as a young mother and the importance of not letting others set limits—have resonated with followers who see her as a representative of perseverance in culture and entertainment circles as well as entrepreneurship. In addition to her business successes, Solomon has repeatedly described her belief in teaching her children financial independence and resilience, viewing entrepreneurship as an ongoing family enterprise rather than a standalone venture.
The story of REHAB. and its rise offers a portrait of contemporary culture where celebrity, media visibility, and business ambition intersect. It also highlights how public interest in personal narratives—especially around teen pregnancy and family life—has become a driver of brand storytelling in the beauty sector. As REHAB. expands its product lines and continues to grow its fan base, Solomon’s letter to her younger self stands as a note of caution and encouragement: that doubters may come and go, but determined effort and a strong team can turn early challenges into lasting achievement.