Long lines are forming at Santorini's renowned photo locations as tourists seek to capture the island's picturesque views, a phenomenon amplified by social media trends.
Videos circulating online depict significant crowds in Oia, a village known for its blue-domed churches, with visitors lining up early in the morning for a chance to pose for iconic photographs. Mandee Migliaccio, CEO of Stepping Out Travel, noted that while Santorini has always been a popular destination, social media platforms have intensified the desire for visitors to replicate images seen online.
The blue-domed churches, along with sunsets, windmills, and whitewashed staircases, are among the island's most photographed sites.
Migliaccio suggested that congestion can be particularly acute when cruise ships dock, bringing thousands of passengers eager to take similar photos. She encourages travelers to create their own unique vacation experiences rather than solely focusing on recreating images found online.
"Make your own story. Make your own vacation," Migliaccio advised. "Don't just go there and plan a trip around four photos you're gonna take [on the trip]."
For those determined to capture the signature shots, Migliaccio recommended visiting popular spots early in the day and extending their stay on the island for several days. She also noted that Mondays and Tuesdays tend to have more cruise ship traffic, while Sundays may offer a less crowded experience.
The trend has prompted discussions about the influence of social media on travel habits. While some online commenters express that social media can create unrealistic expectations, others acknowledge its value as a resource for discovering new destinations and attractions. Migliaccio suggested that social media can also be used to highlight experiences beyond the most famous photo opportunities, such as local cooking classes, wine tours, and other aspects of island life.
"Santorini is so beautiful and there's so much to do," she said. "And it's not just about the photos. Go experience it."
Migliaccio also reminded visitors to be mindful of the island's residents, emphasizing that Santorini is a home for many people, not just a tourist destination.