Selena Gomez stepped out in New York City on Tuesday wearing a merlot crochet mini dress from Cult Gaia — the same style she wore in white during a recent bachelorette trip to Cabo.
The long-sleeve, off-the-shoulder Kaela knit dress features 3D floral embellishments and retails for about $758. Gomez paired the piece with strappy satin heels in a matching shade and a coordinating pedicure, wore her hair in a slicked-back bun and showed off dangling diamond drop earrings.
Gomez, 33, shared an image from her bachelorette weekend on Instagram in which she wore the same crochet dress in white, barefoot and styled with an oversized hair scrunchie. The repeated choice underscores a preference for the piece during public appearances and private celebrations alike.
The merlot look is part of a wider red wardrobe theme during Gomez’s press tour for Season 5 of Hulu’s Only Murders in the Building. Earlier this week she was photographed in a bright red wool-and-cashmere Jacquemus dress with matching Christian Louboutin patent heels and a Brandon Blackwood purse, continuing the matchy-matchy approach to color.
During an appearance on The Tonight Show Starring Jimmy Fallon, Gomez spoke briefly about her upcoming wedding to fiancé Benny Blanco, saying, "It’s wonderful. I’m very lucky. It’s going well. I’m so excited." Her Only Murders in the Building co-star Martin Short interjected jokingly, referring to Gomez’s fiancé by the name of another artist, saying, "We are all so excited, because we love this lady and we love her fiancé, Bad Bunny."
Gomez founded the cosmetics brand Rare Beauty and continues to promote the Hulu series while balancing public events and personal milestones. The Cult Gaia Kaela knit has become a recurring piece in her wardrobe choices this month, appearing in at least two colorways across both promotional appearances and personal celebrations.
Industry observers often note the power of celebrity repetition in driving demand for specific fashion items; designers and retailers frequently see spikes in interest when a high-profile figure wears the same piece in multiple settings. Gomez’s repeated appearances in the Cult Gaia dress offer a current example as she continues promotional duties for the series and tends to wedding plans.
Only Murders in the Building returns for a new season this fall, and Gomez is among the series’ principal cast members promoting the show amid ongoing press engagements. Her sartorial choices during the tour have attracted attention from fashion press and shoppers alike, reflecting both the star’s personal style preferences and the interplay between celebrity and retail trends.