Social media platforms like Instagram and TikTok have brought global attention to some of Scotland's most picturesque streets, yet new research indicates that properties in these sought-after locations may be more affordable than anticipated.
The study, conducted by Lloyds and Bank of Scotland, identified several areas where average home prices are less than what might be expected, despite their visual appeal and popularity.
Pier Road in Luss, situated on the banks of Loch Lomond, ranks 19th on the UK's Top 20 list of prettiest residential spots. The average home on this road sells for under £159,000. This village gained recognition as the fictional setting for the STV soap opera 'Take the High Road'.
Edinburgh features prominently in the rankings, with streets that have also served as backdrops for films and television dramas. Victoria Street in the Old Town, dating back to 1820, is listed fourth in the UK. Known for its colorful store fronts, it is especially illuminated during the Christmas season. The street is reported to have inspired J.K. Rowling's Diagon Alley in the Harry Potter films, as Rowling spent time in nearby cafes.
Circus Lane in Edinburgh's Stockbridge neighborhood secured the ninth position. Its cobbled streets and charming appearance have contributed to its popularity online. However, the increased visitor attention has reportedly caused friction with some local residents who feel their privacy is being compromised, leading to concerns about 'over tourism'.
Isla Benzie, head of mortgages at Bank of Scotland, commented on the findings, stating that Scotland's visually appealing locations are frequently shared and photographed. She highlighted that while some of these areas are in desirable urban settings, others demonstrate that acquiring property in attractive surroundings can be more attainable than commonly believed. Benzie also emphasized the importance of visitors being considerate of residents and communities to help preserve the unique character of these places.
Beyond Scotland, Gold Hill in Shaftesbury, Dorset, a steep, cobbled path featured in a 1970s Hovis bread advertisement, was placed fifth. The top spot was awarded to Royal Crescent in Bath, Somerset, a significant example of Georgian architecture built between 1767 and 1774. This curved structure, 500 feet long, comprises 30 terraced homes and overlooks Victoria Park. It is also recognized as the home of the Featherington family in the Netflix series 'Bridgerton'.