Sarah Jessica Parker, known for her discerning fashion sense, also maintains a straightforward approach to beauty, relying on tried-and-true products. Several of her favorite beauty items are currently available at reduced prices during Amazon's October Prime Day sales event.
Among the discounted items is RoC's Retinol Correxion Line Smoothing Eye Cream, which Parker has described as a "holy grail" product. She stated in a branded Instagram post that she keeps this cream on hand at home, at work, and during travel to maintain smooth under-eyes. This cream targets puffiness, dark circles, and wrinkles.
Another frequently used product is Tarte's Maracuja Juicy Lip Plump. Parker previously shared her enthusiasm for this glossy lip product on Instagram, crediting makeup artist Elaine Offers Woulard for its introduction. The sheer and moisturizing lip plumpers are noted for their effectiveness.
Parker has also relied on La Roche-Posay's Toleriane Ultra Soothing Repair Moisturizer for years. She told Today in 2018 that this is the only moisturizer she has used for an extended period, praising its lightweight formula suitable for sensitive skin. The moisturizer contains ceramides, niacinamide, glycerin, prebiotics, and thermal water.
Additionally, the Laura Mercier Caviar Stick Eyeshadow is among her long-standing favorites. Parker has been using these convenient eyeshadow sticks for over a decade, telling Redbook in 2016 that they blend easily but remain in place.
October Prime Day, also known as Prime Big Deal Days, runs from Tuesday, Oct. 6, to Wednesday, Oct. 7, 2026. To shop the sale, customers must be Amazon Prime members. A 30-day free trial of Prime is available for those who are not yet members.
Both Prime Day and Prime Big Deal Days are sales events exclusive to Prime members, featuring discounts on various product categories including technology, beauty, and apparel, marking the beginning of the holiday shopping season.