Sacha Baron Cohen was observed engaging in conversation with a woman outside a bar in London's Notting Hill neighborhood on Wednesday. The sighting occurred just one day after the release of the first trailer for "Ali G: Who Iz I?", marking the return of his iconic character.
Cohen, 54, was dressed casually in a white T-shirt, blue jeans, and a black baseball cap. The woman he spoke with was seen smiling and laughing during their interaction.
Cohen's divorce from Isla Fisher was finalized in June 2025. The upcoming film, "Ali G: Who Iz I?", is set to be his directorial debut and is scheduled for release on October 23. The documentary was reportedly filmed in secret across the UK and the US.
The trailer for "Ali G: Who Iz I?" features Ali G reflecting on his 20-year absence from screens, referencing global events such as the COVID-19 pandemic, wars, and the music of Ed Sheeran. The film's synopsis indicates that Ali G discovers his long-term girlfriend, Julie, played by Morgana Robinson, is eight months pregnant. To support his growing family, Ali G travels to America to reclaim his past success.
The film follows the 2002 release of "Ali G Indahouse," which featured a cast including Martin Freeman, Charles Dance, and Michael Gambon. The official Ali G Instagram account shared a promotional poster for the new film on Monday, featuring Cohen in a large puffer jacket. The character first appeared on screen in 1998 as part of Channel 4's "The 11 O'Clock Show," later starring in "Da Ali G Show" and "Ali G Indahouse." While Cohen had previously stated his intention to retire the character in 2007, he has since reprised the role on several occasions, including an appearance at the 2012 British Comedy Awards and in "Ali G Rezurection" in 2014.