Rosalía is the new face of Calvin Klein underwear, appearing in a campaign shot by photographer Carlijn Jacobs that features the Spanish singer in bras, underwear and swimwear from the brand’s Icon Cotton Modal and Heritage Cotton lines.
The campaign, released Tuesday, shows Rosalía — full name Rosalía Vila Tobella — in multiple setups including a black sports bra with high-waisted underwear and stockings, a gray bra while reclining in a tub, and a shot with a pale yellow snake. A press release said the Heritage Cotton styles reimagine Calvin Klein's signature logo waistband through a vintage lens; she is also shown in the Perfectly Fit bra and bikini.
Rosalía, 32, described the project as a long-held ambition, telling People that CK campaigns are "ICONIC" and that she was "beyond excited" to be part of this one. She also praised Jacobs, saying she "absolutely loved" working with the photographer.
The announcement rekindles public attention to a recent chapter in Rosalía’s personal life: her relationship with actor Jeremy Allen White. The Bear star, 34, modeled for Calvin Klein in a shirtless fall 2024 campaign that drew widespread attention online. White and Rosalía were first linked publicly in October 2023 and their relationship was reportedly confirmed in November 2023; it lasted nearly a year and ended around September 2024.
White’s CK images from 2024 featured the actor in underwear and jeans, and the campaign generated a vigorous social-media response. White also won a Golden Globe in early 2024 for his role in The Bear and has appeared in films including The Iron Claw.
Rosalía has bridged music and fashion throughout her career. Known for blending flamenco with pop and urban genres, she has collaborated with artists including Travis Scott, J Balvin and Pharrell Williams. In 2024 she was named a global ambassador for Dior and became the face of the Lady Dior handbag, a campaign shot by Collier Schorr that presented the singer in a range of looks from suits to eveningwear.
Maria Grazia Chiuri, Dior’s creative director of womenswear, praised Rosalía’s reinterpretation of flamenco influences and said the singer represented a "modern form of womanhood." Rosalía has also modeled for brands including SKIMS and Acne Studios.
Calvin Klein said the new campaign aims to present a contemporary take on the brand’s underwear staples while foregrounding the personalities who wear them. The collaboration marks another prominent intersection of music and fashion for Rosalía as she continues to expand her profile outside the recording studio.
No financial terms or additional campaign dates were disclosed in the brand’s announcement. Representatives for Calvin Klein and Rosalía did not immediately respond to requests for further comment.