Romeo Beckham is the face of Burberry's 2026 winter campaign, marking his return to the luxury fashion house a decade after his first appearance for the brand. The campaign was unveiled on Beckham's 24th birthday.
Beckham was first chosen for Burberry's Christmas campaign in 2014, when he was 12 years old. His casting at the time led to accusations of nepotism, with critics pointing to his parents, Victoria and David Beckham.
This latest campaign sees Beckham, the middle son of the famous couple, modeling a plum purple leather jacket and matching check jeans. Sources indicate that he secured this contract independently.
He appears in the campaign alongside singer FKA twigs and other models. The photoshoot utilized London landmarks such as the River Thames, Tower Bridge, and the Houses of Parliament as backdrops. Daniel Lee, Burberry's chief creative officer, stated that FKA twigs and Romeo Beckham "represent the energy that makes London unique."
Earlier this year, Romeo Beckham walked in Burberry's Autumn/Winter show at London Fashion Week. In 2016, his older brother Brooklyn Beckham photographed a Burberry fragrance campaign, which also drew criticism from professional photographers.
Victoria Beckham shared a birthday tribute to her son on Instagram, calling him "smart, kind and loved by us all so much" and expressing pride in the "incredible young man" he has become. David Beckham also posted a birthday message, stating he was "so proud" of his son and calling him "sweet, kind and just an amazing young man."