Tucked away near Rome's Palazzo Borghese museum, the Schostal boutique, established in 1870, has cultivated a reputation for its distinctive sleepwear, attracting a clientele that includes notable figures from entertainment and fashion.
The shop, which has been in operation for over 150 years, emphasizes finely tailored nightwear that its owners suggest can be worn beyond the bedroom. The brand's philosophy highlights a commitment to fabric and detail, aiming to provide modern interpretations of classic loungewear. Prices for items like cotton flannel pyjama sets for women can reach €235 (£201), with men's nightshirts priced around €215 (£185).
Schostal has reportedly welcomed celebrities such as Zendaya, Harry Styles, Naomi Campbell, Anne Hathaway, Bruce Springsteen, Wes Anderson, Gwyneth Paltrow, Mark Ruffalo, and Dakota Johnson.
According to manager Shirley Braine, one high-profile visitor, likely Zendaya, interacted warmly with other customers and waited her turn without seeking special treatment. Braine noted the celebrity's ease and lack of expectation for preferential service.
Beyond its celebrity appeal, Schostal also garners positive reviews from general customers who praise the quality of the products and the customer service. One customer described the shop as an "incredible place" with "supremely high quality products," while another mentioned purchasing multiple items to "cherish for a long time."