Rihanna is once again serving as the primary model for her lingerie brand, Fenty, in a new series of striking photographs. The "We Found Love" singer donned a black and white lace lingerie set, featuring a bust-boosting bra, matching knickers, and a suspender belt, complemented by stockings and heels.
In some of the images, Rihanna incorporates playful props, holding "Stop" and "Slow" road signs while striking various poses. These visuals emphasize her entrepreneurial spirit and her direct involvement in promoting her various Fenty ventures, which have contributed to her billionaire status.
The mother of three, who shares children RZA, Riot, and Rocki with partner A$AP Rocky, has maintained a busy schedule balancing family life with her business empire. Despite a hiatus from releasing new music since her 2016 album "Anti," Rihanna has recently returned to performing, including a notable appearance with Jay-Z.
This recent Fenty promotion follows public attention on Rihanna's appearance at a World Cup Final in New York, where footage of her casually dancing the Macarena went viral. Fans praised her relaxed demeanor and enjoyment of the event, highlighting her approachable public persona.