Dyson’s new haircare collection, launched last month, has prompted a tepid response from testers at the Daily Mail’s YOU team, who praised the brand’s design and refillable packaging but questioned whether performance and pricing justify the products’ premium positioning.
The line, marketed with claims of de-frizzing and hydrating power derived from “sunflower oil harvested from the Dyson Farms in Lincolnshire,” features creams, serums, sprays and an oil, with prices ranging from about £45 to more than £60 and refill options for many items.
Reviewers tested each product against the brand’s claims and their usual haircare staples. The Chitosan Pre-Style Cream (100ml, £49; refill £44) promised “2x longer hold without crunch, stickiness or residue.” Reporter Hannah Skelley, an Airwrap user, found the formula heavy and tacky on fine hair, producing greasy-looking strands and curls that did not hold longer than usual. Skelley wrote she would not purchase the product.
The Chitosan Post-Style Serum (100ml, £49; refill £44) had a more positive reception. Charlotte Vossen said the serum provided shine, tamed flyaways and helped her blow-dry last four days without the stiffness associated with hairspray. Vossen described it as doing “what it says on the tin” and called it a possible purchase depending on budget.
The Omega Leave-In Conditioning Spray (165ml, £59.99; refill £49.99) was judged effective at detangling but not demonstrably superior to cheaper alternatives. Jackie Annesley contrasted the spray’s fine-mist nozzle with a favourite Moroccanoil product and said the Dyson spray was heavier in the hand and less affordable; she advised against buying it.
The Chitosan Multi-Use Styling Spray (165ml, £62.99; refill £54.99) was characterised by Annesley as essentially a hairspray in a styling guise. She reported a crunchy finish, stickiness and disappointment that the product’s softening ingredients did not counteract the texture. Annesley did not recommend it.
A variant targeting curly hair, Chitosan Pre-Style Cream Curly To Coily Rich Conditioning (100ml, £49; refill £44), drew criticism from Scarlett Dargan for dispensing difficulties and heavy product consumption. Dargan said her curls became frizzier the next day despite initial softness and judged the cost per use prohibitive.
The Omega Hydrating Hair Oil (30ml, £45.99; not refillable) produced mixed results in Maddy Fletcher’s trial. Following the product instructions—one to two drops—Fletcher reported no noticeable effect on thin hair. After trialling a more intensive overnight application and rinsing out the next morning, a colleague commented on improved shine, but Fletcher called the approach financially impractical and noted the oil lacked a discernible scent.
Across the reviews, testers acknowledged strengths in packaging, design and refillable elements, while repeatedly flagging price as a central concern. Several products appeared to perform for specific hair types; heavier conditioning blends were better suited to thicker, drier hair, while those with fine hair reported greasiness or insufficient hold. The line’s refill options reduced waste but did not substantially narrow the price gap with established and less expensive competitors.
Dyson’s expansion beyond styling devices into consumable haircare follows the company’s broader brand strategy of bringing engineering-led design to consumer beauty, as previously seen with the Airwrap and Supersonic dryer. The YOU team’s tests suggest the new products will appeal to consumers prioritising design and sustainability cues such as refillability, but that widespread adoption may be limited by performance variation across hair types and the steep cost of regular use.
Shoppers considering the range are likely to weigh individual product trial against existing favourites; some testers found a single product worth considering, while others judged the majority as failing to deliver commensurate value. The Daily Mail’s YOU team concluded that for many potential buyers, the products are an aesthetic and technological novelty that may not replace budget-conscious or tried-and-tested haircare staples.