An upcoming segment on the Australian program "A Current Affair", aimed at challenging unrealistic beauty standards, has inadvertently highlighted the very issue it intended to address. Veteran reporter Maggie Raworth, who will appear on Tuesday night's program without makeup as part of the "Laugh Lines Project," has already faced a barrage of negative comments.

The "Laugh Lines Project" is a global campaign initiated by Australian photographer Cait Miers, encouraging women to embrace their natural appearance. However, a promotional clip for Raworth's segment, shared by the Channel Nine program, was inundated with critical remarks about her barefaced look.

Online commentators, prior to the segment airing, posted remarks such as "I don't know if this person is the best to participate due to all the work she's had done," and "This is SO 2010s." Such reactions underscore the intense scrutiny many women face regarding their appearance.

Conversely, some viewers offered support, complimenting Raworth's natural beauty and writing, "Absolutely stunning without makeup," and "You look naturally beautiful."

Raworth, who has been with Channel Nine since February 2016, has a reputation for her typically polished on-camera presentations. The backlash has laid bare the prevalence of appearance-based criticism directed at women online. The segment, intended to spark discussion about beauty standards, instead led many commenters to focus on Raworth's looks.

The campaign itself was inspired by Miers' observations of women during photo shoots, where she frequently heard them criticizing their own faces. "Oh I don't like that one," and "I'm trying to find my good side," Miers recounted in the preview, noting these recurring moments of self-doubt prompted her to create the "Laugh Lines Project." The initiative aims to photograph 1,000 women completely makeup-free, celebrating authenticity over perfection, according to Miers' website.