A reality television personality identified only as Joella removed a costume mask on the 2025 Emmy Awards red carpet, revealing herself as the figure known as “Labubu” and creating one of the night’s most talked-about moments.
Joella arrived at the ceremony in an elaborate disguise that included oversized accessories and face covering. Reporters and photographers pressed in as she stopped to pose; at one point on the red carpet she peeled away the disguise to show she was the person behind the Labubu persona, drawing gasps and applause from the crowd and immediate attention across social media.
The unmasking briefly shifted focus away from the main ceremony, which honored television series, performers and creators from the past season. The limited series Adolescence emerged as a major winner, taking home multiple awards in acting, writing and directing categories. The Studio won Best Comedy Series, while the evening also recognized standout achievements in drama and anthology work.
Noah Wyle won Best Actor in a Drama Series for his role in The Pitt, and Britt Lower took Best Actress in a Drama Series for Severance. The White Lotus and The Penguin were among the most-nominated programs of the year, with The Penguin notably receiving two dozen nominations. Other high-profile winners included film and television veterans and newer talent alike, underscoring the mix of established and breakout work celebrated at the ceremony.
Red-carpet theatrics and costumed appearances have become a recurring element of awards shows, offering celebrities and personalities a chance to stage moments that extend coverage beyond the ceremony itself. In this instance, Joella’s unmasking as Labubu became an immediate social-media talking point, with clips and photos circulating on platforms alongside commentary about the night’s competitive winners.
Representatives for Joella did not immediately provide a statement to reporters on the red carpet. Organizers of the Emmy Awards continued the evening’s program inside the venue, where winners accepted awards and presenters highlighted the industry’s range of drama, comedy and limited-series storytelling.
The reveal underscored how red-carpet moments can briefly overshadow — and then feed back into — the awards narrative, creating a second layer of attention for both the person staging the stunt and the programs being honored. As viewers and industry members weighed the night’s competitive results, the Labubu unmasking remained one of the more visible, viral moments from a ceremony that combined major industry recognition with moments of spectacle.