Princess Andre, 18, is marking a new turn in her bid to build a comprehensive brand beyond television, filing a trademark for her name to be used in beauty classifications. The move appears to be a step toward a cosmetics venture that could mirror the family’s public business footprint, as she charts a path separate from her parents’ earlier entertainment endeavors.
The teenager, the daughter of ex-glamour model Katie Price and singer Peter Andre, has been in the public eye for several years, with a reality TV series that followed her late-teens journey into adulthood. The six-episode show debuted in August and quickly climbed ITVX’s popularity charts, becoming a hit on the platform and presenting a personal, behind-the-scenes look at her work and life as she navigates new independence. The project has helped elevate Princess as a rising figure in British entertainment, distinct from her family’s long-running media presence.
In a development that could foreshadow a formal foray into beauty products, Princess has trademarked the name “Princess Andre” for use in beauty classifications, including eyelashes and eye brushes, according to The Sun. The filing aligns with a broader pattern in which Katie Price has built a cosmetics and fragrance portfolio over the years, including lashes and brush lines under her former company By Katie Price, though the current move is positioned under Princess’s own branding. Daily Mail contacted a representative for Princess for comment, but there was no immediate statement available.
The timing comes as Princess’s mother has re-entered public discourse about her children’s fashion and styling choices. Katie Price reignited a feud by criticizing Princess’s outfit and her stylist at this year’s National Television Awards. Princess and her older brother Junior walked the red carpet separately from their parents last week, with Katie saying she didn’t like either of their looks and urging them to change their stylist. Princess wore a glamorous silver and grey gown with a thigh-high split, while Junior, 20, chose a red velvet jacket with a feathered pocket detail paired with black trousers that carried a nostalgic stripe.
Katie discussed the episode on her podcast, telling listeners that she had told Princess and Junior they needed to “sack the stylist.” She added that she felt the outfits were not age-appropriate for Princess and criticized the styling decisions that led to the red-carpet choices. The remarks underscored an ongoing public tension over whose taste and judgment should guide Princess’s appearance on such high-profile occasions. Katie’s comments fed into a broader narrative about influence and control as Princess begins to strike out on her own.
The public conversation extended beyond the NTAs. In a separate public exchange, Peter Andre accused Katie of peddling baseless lies after she claimed that Junior and Princess lived primarily between both families. Katie had also asserted she was barred from appearing on Princess’s show and from attending her birthday party. Princess, speaking to the Daily Mail, emphasized that her program centers on her life and growth rather than her parents’ involvement, and she sought to keep family tensions private rather than letting them govern the project.
For her part, Princess has sought to maintain a neutral stance amid the family’s disagreements. She told Daily Mail that the show is a personal project focused on her experiences, and she has repeatedly stated that there is no rift with either parent. Her comments suggest an intent to establish her own voice in the public sphere, separate from the ongoing dynamic with her mother and father.
The trademark filing signals a potential diversification of Princess’s brand into the beauty sector, a field in which Katie Price has previously built a portfolio of products and collaborations. If the trademark is approved and commercialized, Princess Andre could become a recognizable name in cosmetics alongside, but distinct from, her family’s existing branding. The development also highlights how young figures in the public eye are increasingly pursuing parallel careers—combining media exposure with entrepreneurial ventures—while navigating complex family dynamics that unfold in the court of public opinion.
Industry observers note that trademark filings can provide leverage for licensing, collaborations, and product lines that extend a personality’s reach beyond appearances and reality programming. In Princess’s case, the move would align her brand with beauty products that appeal to a young adult audience growing up in the same social media environment that amplified her mother’s own business ventures in previous years. The broader landscape for celebrity-affiliated beauty brands has grown rapidly, with audiences often expecting a seamless transition from screen presence to product lines.
Daily Mail has reached out to a spokesperson for Princess for further comment, and the company indicated it would publish a response if one is provided. While the exact scope and timeline of any future beauty products remain unclear, the combination of a popular reality series and a bold branding move suggests Princess is intent on carving out a separate commercial identity that can stand on its own terms in the crowded entertainment and consumer goods markets. As the family’s public narrative continues to unfold, Princess’s strategic steps—both on screen and in branding—will be watched closely by fans and industry observers alike, offering a glimpse into how modern young celebrities blend media presence with business ambitions.