Public relations maven Roxy Jacenko has ignited a viral trend after adorning her $48,000 Hermes Kelly Mini Chevre handbag with inexpensive gem stickers. The move, which saw the Findlay brand's $14.99 sticker sheets sell out, has been met with both admiration and amusement, including a humorous critique from her mother.
Jacenko shared a video demonstrating the process of bedazzling the luxury accessory. The reaction from her mother, Doreen, was captured in messages shared on Jacenko's Instagram Story, where she questioned the decision to apply stickers to a high-value item. "Did you really put stickers on your Birkin?" Doreen asked, to which Jacenko responded, "Bedazzling is so hot right now." When her mother expressed concern about potential marks, Jacenko reassured her that the stickers were easily removable and, if not, she could simply purchase a new bag.
Doreen offered to buy her daughter two new bags, highlighting the vast difference in perspective on the value of the handbag versus the cost of the embellishments. Jacenko has previously showcased her extensive collection of Hermes bags, reportedly valued between $1 million and $2 million. Her collection includes rare items such as a Hermès HAC Birkin 50 'Endless Road' Limited Edition, worth approximately $131,500, and various Birkin and Kelly models in different sizes and leathers, including crocodile skin.
The trend has seemingly taken hold, with the specific gem stickers Jacenko used quickly becoming unavailable online. This incident follows Jacenko's established pattern of showcasing her considerable collection of designer goods, which also includes items from Chanel, Balenciaga, Saint Laurent, Dior, and Fendi.