Poppy Delevingne, the 39-year-old model and sister of Cara Delevingne, headlined a glittering night at the London launch of The Butler Did It, a campaign for Raffles Hotels & Resorts. The event took place at Raffles London at The OWO, the historic property in central London that serves as the stage for the brand’s latest storytelling chapter. Delevingne arrived in a red, turtle-necked long-sleeve dress that clung to her figure before flowing into a pleated skirt with a high slit. The ensemble was completed with matching red heels and gold jewelry as she mingled with other guests and posed for photographers.
Emma Weymouth, the upmarket socialite and author, provided a stark contrast in a floor-length, backless black dress that underscored the campaign’s mood of elegance with a hint of intrigue. Weymouth’s appearance complemented Delevingne’s bold red that lit up the room. Jaime Winstone joined the evening in a black jumpsuit paired with a red coat featuring white feathered cuffs, delivering a chic, complementary silhouette that underscored the event’s refined-then-edgy vibe.
The Butler Did It campaign marks the latest shift for Raffles London at The OWO, with Tim Easton returning as the Butler as the brand moves the storyline from Singapore to London to promote its signature butler service. The guest list reflected a cross-section of fashion, society and media, with attendees including Henry Golding, Oli Green, Jacquetta Wheeler, Stephanie Grainger and Amalie Gassman as they checked in to the historic property. Oli Green cut a dapper figure in a simple black blazer and open-necked white shirt, while Mary Charteris flashed her toned abs in blue camouflage-print trousers and a matching jacket, DJing as part of the evening’s entertainment and finishing her look with bright pink heels that matched her pink hair.
Campaign details and context were shared by Trey Laird, founder of Team Laird, who described The Butler Did It as a blend of elegance with a hint of intrigue. Laird explained that the campaign is designed to bring Raffles’ distinctive spirit to life while offering a guest experience that is as stylish and witty as it is warm. He noted that the London chapter leverages the venue’s grand history and vibrant setting to create moments that feel both unexpected and unforgettable, aligning with Raffles’ broader approach to luxury hospitality.
In addition to fashion and campaign notes, attendees included fashion figures and models such as Erin O’Connor in a black lace top beneath her suit. Jacquetta Wheeler arrived in a strapless blue jumpsuit, while Tish Weinstock of Vogue wore a sheer black mesh dress for the evening. Lady Amelia Spencer and Lady Eliza Spencer posed in black ensembles, contributing to the event’s polished, high-society atmosphere. The gathering also included Amalie Gassman, Jacquetta Wheeler, Tim Easton and Stephanie Grainger in various states of evening wear, all aligned in celebrating a brand that seeks to fuse timeless sophistication with a contemporary, witty edge.
The social scene around the event reflected broader personal narratives unfolding in celebrity circles. Poppy Delevingne’s appearance comes amid public attention surrounding her family life; weeks earlier, her ex-husband, James Cook, announced that he is expecting his first child with fiancée Lauren Brown. The headlines around Delevingne’s circle have often intertwined professional milestones with personal updates, a pattern that continues as she fronts high-profile campaigns and maintains a steady stream of public appearances. Separately, Delevingne and her partner Archie Keswick welcomed a daughter, Kaia Moon Keswick, on May 20, with the family announcing the birth publicly in July. The blend of career achievements and personal milestones often shapes the public narrative surrounding the Delevingne siblings and their contemporaries.
The Butler Did It narrative has thus far moved smoothly from Singapore to London, with Raffles using the storyline to spotlight its guest experience while weaving in elements of elegance, wit and warmth. The London chapter served as a backdrop for a night of fashionable silhouettes, luxury service cues and character-driven storytelling, as attendees observed the campaign’s evolving arc and the brand’s ambition to fuse spectacle with hospitality expertise. While the event highlighted a parade of designers and socialites, it also underscored Raffles’ desire to position London as a crucial stage in its global narrative, leveraging the city’s cultural capital to deepen the connection between guests and the brand’s legendary service.
The evening’s mood reflected a balance of classic glamour and contemporary flair, with designers and hosts alike paying attention to the details—from the textures and cuts of the gowns to the subtleties of jewelry and the precise tailoring of suits. In this atmosphere, guests moved through the space with the poised confidence characteristic of high-profile gatherings, exchanging pleasantries, posing for photographers and absorbing the night’s thematic premise: a modern suite of experiences curated by the Butler while staying true to Raffles’ storied heritage. As the campaign continues to unfold in London, attendees and watchers alike will be watching for how the story translates into guest experiences across Raffles properties and how the brand translates its philosophy of elegant hospitality into new chapters of entertainment and intrigue.