British fashion designer Sir Paul Smith, reflecting on his career, stated that past achievements hold little currency in the present, asserting that "Nobody cares how good you used to be." Smith, speaking from his office, showcased a collection of gifts received from admirers and detailed his daily regimen.
His routine includes a 5:30 a.m. swim, after which he pens thank you postcards to those who have provided addresses. "Good manners is really important in business, especially for longevity," Smith remarked.
At times, Smith can be found working on the shop floor of his Covent Garden store, an experience that often surprises customers.