Oprah Winfrey again showcased a pair of Vivaia boots during an appearance on "Oprah’s Book Club on CBS Mornings," bringing renewed attention to the brand’s Regina Pro style.
On the latest episode, Winfrey wore the Regina Pro boots in navy while discussing Richard Russo’s novel "Bridge of Sighs," a title she also revived for the book club. The appearance follows a winter outfit in which she chose the same model in dark camel, continuing a recent run of public sightings in the celeb-favored, under-$200 boot.
Vivaia describes the Regina Pro as constructed from recycled, water-resistant material, with a sculpted block heel and square toe designed for comfort. The boot is available in more than a dozen shades and in sizes 5 through 11. The brand has also introduced a coordinating Knitted Sleeve leg warmer that slips over the shaft to create a wider, on-trend silhouette.
The Regina Pro and other Vivaia styles have been noticed on a range of celebrities, including Julia Roberts, Scarlett Johansson and Selena Gomez, and the label has cultivated a following among shoppers who praise the comfort and versatility of its footwear. Customer reactions cited online have described the boots as "super comfy" and "perfect," noting their adaptability with jeans and skirts.
Beyond the Regina Pro, Vivaia’s lineup includes the "sneakerina," a hybrid that blends athletic and ballerina-flat elements. The sneakerina has been seen on Bella Hadid, Charli XCX and Amelia Gray Hamlin, and the company recently rolled out autumnal shades and cool-weather textiles such as cable knits and tweeds. A new T-Bar silhouette and the Melinda T-Bar ballet flats were highlighted among the brand’s seasonal releases.
Vivaia markets its use of recycled materials — including fabric made from repurposed plastic bottles — as a core part of its sustainability message. The Regina Pro also comes in variations with contrast heels, metallic fabrics and a color-block cuff, expanding styling options beyond neutral palettes.
Retail prices for Vivaia styles generally fall below $200, and the brand’s sale section frequently posts discounted items, making the collection accessible to a wide range of shoppers. The renewed visibility from Winfrey’s choice is likely to boost interest as retailers and consumers finalize fall wardrobes.
Oprah’s repeated appearances in the Regina Pro underscore a broader retail trend in which celebrity endorsements and repeated wear can drive demand for specific, widely available pieces. Vivaia’s combination of sustainability-focused materials, fashion-forward silhouettes and accessible pricing has contributed to its presence on red carpets and in everyday wardrobes alike.