Olivia Jade Pokes Fun at College Admissions Scandal in New Fashion Campaign
The influencer models for Reformation in a campaign that playfully references her past.
Olivia Jade is embracing her past in a new fashion campaign for the sustainable brand Reformation. The "Good Sport" collection features Jade in a collegiate setting, with a limited-edition crewneck sweatshirt emblazoned with the word "college" serving as a direct nod to her involvement in the 2019 college admissions scandal.
Reformation's Instagram Stories playfully captioned the design, "The kind of crew that suits her better," referencing Jade and her sister Isabella Rose's controversial acceptance to USC as rowing recruits despite no prior experience in the sport.
The campaign has generated significant online buzz, with many commenters appreciating the brand's cheeky approach. "Whoever’s idea this was needs a raise," one Instagram user wrote, while another remarked, "The epitome of making lemonade out of lemons."
Reformation has announced that 100% of net proceeds from the "college" crewneck will be donated to YES Scholars, a non-profit organization that supports higher education access for students from underserved communities.
In addition to the notable sweatshirt, the campaign showcases Jade in various fall ensembles, including the brand's Frances Low Rise Relaxed Pant and Taylor Belted Denim Jacket. "Since you’ve been studying Olivia’s outfits for a while, we figured it was time she gave everyone a lesson in dressing for sport," the brand stated in its campaign description.
