Olivia Attwood Signs New Brand Deal with Beauty Works
The television personality is following in the footsteps of fellow influencer Molly-Mae Hague with her latest collaboration.
Olivia Attwood has secured a new brand partnership with Beauty Works, the company announced this week. The television personality will be fronting the brand's new straighteners range.
This collaboration sees Attwood aligning with a brand that has previously worked with fellow Love Island alum Molly-Mae Hague. Hague, a prominent influencer and businesswoman, has had multiple successful ventures with Beauty Works. Attwood also previously served as a brand ambassador for Lookfantastic, another brand that Hague has partnered with.
The newly re-engineered Beauty Works Iconic Straightener features an extended plate design intended to increase styling efficiency and control, allowing for more hair to be styled in each pass. The tool incorporates advanced ceramic and tourmaline-coated plates, designed to distribute heat evenly and minimize frizz through the release of negative ions, aiming to enhance shine and create a smoother finish.
According to the brand, the upgraded Icon Straightener utilizes precision temperature control and intelligent heat technology to ensure consistent performance while protecting hair integrity. This makes the tool suitable for styling both natural hair and extensions.
Attwood has been active on social media this summer, notably launching her drink brand, Savano, and publicly confirming her relationship with Pete Wicks.