Old Navy has entered the fragrance market with a new line of seven scents, each priced at $15. The collection, developed by perfumer Jérôme Epinette, known for his work on Byredo Gypsy Water and Sol de Janeiro Cheirosa ’62, aims to bring a sense of luxury to a mass-market brand.

The fragrances are available as body and hair mists, body washes, and body lotions. Epinette stated his goal was to incorporate beautiful ingredients into an accessible product.

Scent Profiles and Reviews

Reviewers sampled the collection, offering varied impressions of the scents:

  • Floral Sweet: Described as a favorite by one associate editor, this berry and floral scent was noted for smelling like an expensive shampoo, with clean notes and hints of fruity florals. Another reviewer found it light with minimal scent.
  • Fresh Splash: This scent features juicy pear with a sweet initial note, evolving into a more complex beachwood dry-down. It was called a clean scent, ideal for spring and summer, though one reviewer found it too light.
  • Amber Vibe: Characterized as woody and warm with a hint of spice, this mandarin and amber scent was considered a potential autumn fragrance. It was also noted as a favorite for its warm, woodsy, and musky profile.
  • Suede Embrace: While initially featuring jasmine, the floral top note quickly faded, leaving a prominent honey scent. Another reviewer appreciated the subtle honey notes, finding the fragrance soft and non-overpowering for a sensitive nose.
  • Vanilla Crush: This fragrance was praised for its strong vanilla scent, offering nuances beyond a basic vanilla with added woodsy and tonka bean notes. It was described as more nuanced than expected for a $15 mist.
  • Sorbet D'Lish: A blend of pistachio, coconut, and amber, this scent was positively received, with one reviewer expressing a desire to use it regularly.
  • Ocean Breeze: This fruity and citrus scent was suggested for summer wear and described as potentially nostalgic for those who used body mists from brands like Victoria's Secret Pink and Gap in their youth. However, one reviewer found it overly sweet.

The new Old Navy beauty line taps into a Y2K aesthetic, aligning with current trends that include relaunches from other heritage brands.