Odeon has reported its most successful summer for cinema attendance since before the COVID-19 pandemic, drawing nearly 10 million guests. This figure represents a one-third increase compared to the previous year and marks the chain's best summer intake since 2019.
Major film releases such as "The Odyssey," Christopher Nolan's adaptation of Homer's epic starring Matt Damon and Anne Hathaway, and "Spider-Man: Brand New Day," featuring Tom Holland and Zendaya, were credited with driving attendance. Both films attracted over 1.3 million guests each.
The science-fiction thriller "Disclosure Day," starring Emily Blunt and Josh O’Connor, also drew a similar audience of over 1.3 million viewers. Odeon noted a record proportion of visits to its larger screens, with "The Odyssey" being the first feature film shot with cameras suitable for IMAX or 70mm formats.
Suzie Welch, Odeon's managing director for the UK and Ireland, stated that the summer demonstrated cinema's