North West, the 13-year-old daughter of Kim Kardashian and Kanye West, has released a new music video for her song "Aishite." The horror-inspired visual, directed by Ty Akimoto, features West haunting the halls of a school and an arcade.
The song, whose title translates to "love me" in Japanese, explores themes of betrayal and feeling used, according to lyrics from the track. "Why can't I escape? 'Cause they chase me / Just love me, everyone betrays me," West sings in the first verse. Later, she adds, "She pretend, they ain't usin' me again / Can't be no one's friend, I can't let nobody in."
The music video begins in a dark, abandoned school building where West, sporting neon blue pigtails, is seen walking the hallways. A jump scare occurs when she turns to reveal a face with no visible eyes, nose, or mouth. She also displays a black grill on her teeth. The clip includes rapid cuts of West in school and arcade settings, concluding with a white title screen.
This release follows the abrupt cancellation of West's debut co-headlining concert tour with rapper Molly Santana. The 14-date Kimokawaii Tour was scheduled to begin on August 6 to promote her debut EP, "N0rth4evr." West confirmed the cancellation on her Instagram Stories, stating, "I was really excited to go on tour w molly santana sadly it isn't happening anymore. But I have something special for u guys see ya soon."
A source told the Daily Mail that West's father, Kanye West, might do a small tour with his daughter to console her. The pair have previously performed together, with North joining her father during his arena shows in Mexico City in January and making surprise appearances at his concerts in Los Angeles and Tampa Bay in April.
Molly Santana also addressed the tour cancellation on Instagram, apologizing to ticket holders and expressing hope to reschedule. "I know a lot of you have taken time out of your busy schedules and spent your hard-earned money planning to be there," Santana wrote. "I promise I will make this up to you."
North released her debut EP "N0rth4evr" in May, accompanied by a music video for the title track. Her musical endeavors began earlier, including a feature on FKA Twigs' album "EUSEXUA" last year, where she rapped in Japanese. In February, she signed a deal with the independent entertainment firm Gamma, reportedly beginning recording sessions under the new partnership.
The 13-year-old has also drawn attention for her fashion choices, including reportedly wearing studs on her legs and sporting bleached eyebrows at a May pop-up event for her album. She celebrated her 13th birthday on June 15.