Nepo babies ruled the runway at H&M's buzzy return to London Fashion Week, with Romeo Beckham making his first London Fashion Week appearance alongside Iris Law, Lila Moss and Amelia Gray Hamlin. The 23-year-old son of David and Victoria Beckham walked in head-to-toe black leather, delivering the poised, confident stride that comes from growing up around red carpets.
Iris Law, the 24-year-old daughter of Jude Law and Sadie Frost, offered a mix of patterns and textures on the catwalk. Lila Moss, 22, has continued to build a steady slate of campaigns and runway gigs while becoming an advocate for Type 1 diabetes awareness after her childhood diagnosis. Amelia Gray Hamlin, 23, the daughter of Lisa Rinna and Harry Hamlin, closed H&M Studio's opening look in thigh-high boots and a bold faux-fur jacket.
The celebrity-offspring takeover at H&M added to a broader industry pattern. Just days earlier, Apple Martin, the daughter of Gwyneth Paltrow and Chris Martin, landed her first major fashion deal as the face of Self-Portrait, sharing the partnership through a series of Instagram selfies. Across the Atlantic, Meadow Walker, Paul Walker's daughter, and Grace Burns, Christy Turlington's daughter, fronted Re/Done's fall campaign, shot at the Harpel House in the Hollywood Hills.
New York Fashion Week also leaned into the nepo baby trend, with Nicole Kidman's daughter Sunday Rose walking for both Khaite and Calvin Klein.
Industry observers say the growth of these profiles underscores fashion's ongoing fascination with the next generation, as brands and agencies increasingly court the offspring of celebrities for runway and campaign visibility.
