Nate Bargatze opened the 77th Primetime Emmy Awards with a Saturday Night Live–inspired sketch that took aim at television broadly and singled out his host network, CBS, as “the network for white people.”

Bargatze played a fictionalized Philo T. Farnsworth, the inventor of television, in a cold open that echoed the Tennessee comedian’s recurring SNL “George Washington” bits. Bowen Yang, James Austin Johnson and Mikey Day appeared as technicians in the workshop, prompting jokes about contemporary shows and formats, including Severance, The Bear and the proliferation of narrowly targeted cable channels.

In the sketch, Bargatze’s Farnsworth predicted a future in which television would include networks for different audiences, such as Telemundo and BET. When a technician asked, “Will there be a network for white people, sir?” Bargatze answered, “CBS, of course.” Mikey Day’s character supplied the punchline, calling it “The Caucasian Broadcast System.” Bargatze then noted the network’s actual historical name, Columbia Broadcasting System, and the exchange drew the sketch’s biggest laughs.

The cold open also mocked streaming as “a new way for companies to lose money” and jabbed at subscription services that continue to run ads.

After the sketch and the show's initial awards, Bargatze returned to the stage with an on-air plan to curb long acceptance speeches: he pledged to donate $100,000 to the Boys & Girls Clubs of America if winners kept their remarks to 45 seconds or less. Bargatze said $1,000 would be deducted from that total for every second a speech went over the limit and $1,000 would be added for every second under, framing the incentive as a charitable way to keep the ceremony moving.

Seth Rogen took the first Emmy of the night, winning Lead Actor in a Comedy Series for his work on Apple TV+’s The Studio. The ceremony also included other notable wins, including Tramell Tillman, who was reported as the first Black actor to win Best Supporting Actor in a Drama Series.

Bargatze’s opening sketch and the subsequent timing pledge set the tone for an evening that combined satire about the television industry with efforts to streamline the awards show. The 77th Emmys continued with a full slate of awards and moments reflecting both industry trends and historic milestones among nominees and winners.