Moses Martin, the 20-year-old son of Gwyneth Paltrow and Chris Martin, has made his modeling debut as part of Burberry's 'Escape to the Countryside' campaign. The British luxury brand featured Martin in a series of photographs captured by Chris Rhodes.
In the campaign images, Martin is seen wearing various items from Burberry's collection, including a plaid-print backpack priced at $2,095 and a $595 'Check Collar Cotton Polo Shirt' paired with a $595 'Long-Sleeve Cotton Top' and jeans. Another shot shows him in a $395 'Cotton Polo Shirt' with blue jeans, seated behind a $2,650 'Check Holdall' bag.
The accompanying commercial for the campaign incorporates "For Hire," a song by Martin's band, People I've Met. The video features Martin driving through the English countryside alongside other models, including Edie Campbell.
People I've Met, an alt-rock trio featuring Martin on drums, is scheduled to perform at the Reading Festival on August 28 and the Leeds Festival on August 29 in England. The band, which has 86,210 monthly listeners on Spotify, recently released a five-track EP titled "Bunny" through Interscope Records.
This modeling venture follows in the footsteps of his older sister, Apple Martin, who has previously modeled for brands such as Chloé, Self-Portrait, and GapStudio. Apple Martin is also slated to make her acting debut in a 2027 film by Nancy Meyers, alongside actors like Penélope Cruz and Jude Law.
Martin's mother, Gwyneth Paltrow, has expressed pride in her son, describing him in April as "the definition of a gentleman - kind, intelligent, thoughtful and soulful." Paltrow, an Oscar winner, also comes from a prominent entertainment family, with her mother being actress Blythe Danner, her father showrunner Bruce Paltrow, and her godfather filmmaker Steven Spielberg. She previously ended her marriage to Chris Martin in 2013 and married Brad Falchuk in 2018.
In recent months, Paltrow has also faced public discussion regarding her involvement in a commercial for a real estate development in Israel and her company Goop's adoption of AI-driven workflows. She is set to executive produce and star in an adaptation of Heidi Schreck's memoir "Strangers: A Memoir of Marriage" for Netflix.