Michelle Keegan has launched a 50-piece autumn collection for online retailer Very, teasing the range with street-style images shot in Paris and sharing the looks on Instagram.
The 38-year-old actress modelled several outfits from the collection on Thursday, including a fitted burgundy leather dress with a draped neckline priced at £60. The drop features knits, leather, tailoring, jackets and tops aimed at a polished, wearable autumn wardrobe.
Keegan also wore a double-denim ensemble comprising a £45 sculptured shirt and £40 jeans, and layered a brown wool-blend oversized coat, listed at £110. Other looks included a £45 beige fluffy cardigan paired with £25 cord wide-leg pleated trousers and a green suede two-piece with a £55 bomber jacket and £40 wide-leg trousers.
"Today’s the day… Cosy season is here and so is my brand-new collection! Full of my autumn faves, and everything you need for the new season," Keegan wrote alongside the Instagram post. Speaking about the shoot, she said Paris was a natural fit for the campaign, adding: "I love the energy and style of Paris - the blend of timeless classics with street style is exactly what I look for when dressing for autumn. For this range, I wanted to capture that vibe with a fresh twist, creating pieces that feel polished yet wearable season after season."
The collaboration marks another retail partnership for Keegan and arrives as she continues work on screen. She is currently filming The Blame, a six-part ITV drama in which she will play Detective Inspector Emma Crane. The series, written and produced by Megan Gallagher and based on Charlotte Langley’s debut novel of the same name, follows the discovery of the body of a teenage figure skater and the investigation that exposes secrets, suspicion and alleged institutional corruption. Douglas Booth is listed as a co-star playing DI Radley.
Keegan has combined promotional commitments for the collection with family life. She and husband Mark Wright announced they were expecting in December 2024 and she gave birth to a daughter, Palma, in March. Earlier this month Keegan posted a photograph of herself with Palma in an iCandy pram, describing it as a "special first summer" with her daughter and tagging the brand in the post.
Very’s new seasonal range includes 50 pieces across several categories, with pricing that the campaign highlights as accessible high-street options. The imagery shot on Paris streets aims to position the collection between classic wardrobe staples and contemporary streetwear, according to Keegan’s comments.
Retail timing, stock availability and additional promotional dates were not disclosed in the Instagram post. The Blame does not yet have a broadcast date announced by ITV; production credits list Megan Gallagher as writer and producer and credit the show as an adaptation of Langley’s novel.
Keegan rose to prominence on Coronation Street and has since balanced acting roles with brand partnerships and family life. Her latest collection for Very is the most recent example of her work across entertainment and fashion, combining on-screen commitments with commercial projects.