Merit Beauty has introduced its new Clean Volume Mascara, a tubing formula designed to offer significant volume, length, and lift without the heaviness or smudging associated with traditional mascaras. This new product aims to be a summer essential for those seeking long-lasting, defined lashes.
The Clean Volume mascara utilizes Merit's Lash Wrap Technology, which combines shea butter, plant waxes, and tubing film formers. This technology wraps each lash in a lightweight, flexible film that provides definition. The mascara is designed to resist oils, sweat, and humidity, preventing smudges and flakes throughout the day.
A key feature highlighted is the mascara's petite precision wand, which is smaller than many on the market. This wand is intended to coat every lash individually, allowing for controlled lift, separation, and buildable volume without creating clumps. It aims to enhance the natural appearance of lashes rather than creating a heavy look.
Testing of the mascara indicated that it successfully coated lashes, leaving them appearing defined, longer, and volumized. The lightweight formula reportedly did not cause lashes to fall flat, and the tubing technology ensured the product did not flake or transfer, even on warm days. Removal is described as easy, with the mascara sliding off with warm water and a gentle cleanser, avoiding the need for harsh rubbing.
Clinical study results for the mascara report that 100 percent of users' lashes showed increased volume, length, and lift. Additionally, 100 percent of participants agreed their lashes looked sleek and defined rather than heavy, and 96 percent agreed the mascara provided volume without clumps.
The Merit Clean Volume Mascara is available in two shades: Black for a more dramatic effect and Brown for a natural look. The product is positioned as an alternative to mascaras that can lead to smudged makeup, particularly in warmer weather conditions.