Maura Higgins has been recognized by TIME magazine as one of the 100 most influential digital voices of 2026. Higgins first gained public attention in 2019 as a contestant on the U.K. version of Love Island, where her personality and accent made her a fan favorite. Her popularity extended to the United States with her participation in the Love Island USA franchise in 2023.
Her profile significantly grew following her appearance on Season 4 of Peacock's The Traitors. Although she finished as a runner-up, her reaction to the winner's betrayal resonated with audiences, amplifying her public profile. Higgins has cultivated a strong online presence, focusing on content related to luxury fashion, beauty, and lifestyle.
She commands a substantial following, with 4.3 million followers on Instagram and 1.6 million on TikTok. This digital influence has led to collaborations with major brands such as DoorDash and L'Oréal Paris. Further expanding her media footprint, Higgins is slated to appear on Season 35 of ABC's Dancing With the Stars.