Friends of Martha Stewart are reportedly concerned about her recent behavior, which they describe as increasingly "cranky, entitled and downright unpleasant." These observations come after what some have termed a "Halloween humiliation" and a series of "thirsty nightwear photos," leading to speculation about the 85-year-old lifestyle mogul's bid to remain relevant.

One specific incident mentioned involved Stewart dressing up as a "homeless person" for Halloween. Sources close to the star, speaking to Rob Shuter for the Daily Mail Online, have voiced worries about her public image and demeanor. The woman perceived by many as "funny, sharp, glamorous and never took herself too seriously" appears to have been replaced, according to these accounts.

Stewart, who has an estimated net worth of $400 million, has cultivated a global brand centered on elegance and domestic expertise. However, recent social media activity and the comments from her friends suggest a departure from this carefully crafted image, raising questions about her current public-facing strategy.